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At Brunel University he was the Founding Director of the MSc in Corporate Brand Management. He oversaw the conception, design, and implementation for the current syllabus for the MSc in Corporate Brand Management.
'Father' of Corporate Brand Scholarship & Pioneer of the Corporate Marketing/Identity/Corporate Heritage Fields · Professor Emeritus, Brunel Business School, University of London....
Professor John M.T. Balmer is an Emeritus Professor at Brunel Business School, University of London. He is recognised as one of the world's top 2% of influential scholars (in a study...
Professor John M.T. Balmer BA (Hons).,MBA (Dunelm),PhD.,PGCE., DipM.,AMusTCL. is Professor of Corporate Marketing at Brunel University Business School, London and quondam Professor of Corporate Brand/Identity Manageme...
The study considers the saliency of Balmer’s augmented role identity notion vis-à-vis corporate heritage institutions/corporate brands. Insights are made from and for corporate heritage, heritage tourism and national ...
Professor of Marketing. The IEBM encyclopedia of marketing. Baker, MJ. (ed.), pp. 732 - 746. Corporate brands: what are they? What of them? Visual identity: trappings or substance?
Professor John M.T. Balmer (Professor of Corporate Marketing, Brunel University London) has been invited to write a biography for Wally Olins CBE, the celebrated British corporate...
Professor Balmer has been instrumental to our research group at Brunel Business School (Marketing and Corporate Brand Management - MCBM, formerly known as CREAM), which he led between 2010-2020 as the Director/Head of...
Drawing on the nascent literature on corporate brands, the economic theory of the resourced-based view of the firm and the extensive literature on the British Monarchy, this article examines the...
His 3 Professorial appointments are the first of their kind: Professor of Corporate Identity & Professor of Corporate Brand/Identity Management (Bradford University); Professor of Corporate Marketing (Brunel Universit...
