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The automotive industry has long been influenced by customer loyalty, with certain brands consistently ranking high in owner retention. According to a recent study conducted by IHS Markit, brands like Lexus and Subaru...
TROY, Mich.: 24 Sept. 2025 — While tariffs have introduced greater volatility into new-vehicle shopping behavior, brands with strong reputations—such as Toyota and Honda—continue to retain loyal customers, according t...
Despite these trends, some car manufacturers have managed to cultivate a strong base of returning customers. This article explores how leading brands like Lexus, Ford, Toyota, and others have fostered loyalty among ca...
Highlights from this study show GM as the top manufacturer, Tesla as the No. 1 make — and the highest-ranking brand for ethnic loyalty — and Subaru with the highest loyalty rate to individual...
As far as mass market brands go, Hyundai is in first place, with Honda and Kia right behind them at 66.4% and 66% respectively. Toyota and Subaru round out the top five “attainable” brands, with BMW, Ford, RAM, and Ch...
Our most recent data shows Toyota moving from fifth highest brand loyalty rate in 2017 to first, Lexus shifting from the number one spot to third, and Mercedes-Benz holding in second. Ram also skyrockets to fourth aft...
Scroll down to find out the highest-ranking brands in a variety of vehicle segments. Keep in mind that this is a U.S. study, but the results are likely similar in Canada.
The brands highlighted in this list of the Top 8 Automotive Brands with the Most Loyal Customers showcase the power of prioritizing the customer experience at every touchpoint on the automotive customer roadmap.
The latest JD Power US Automotive Brand Loyalty study reveals which automotive brands have the most loyal buyers. Here are the top brands.
GM and Ford had industry leading loyalty rates during the 1st half of 2025, but Tesla posted an "unprecedented" decline in repurchase rates.
