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Legacy fundraising campaigns to inspire charities Innovative legacy fundraising campaigns for charities How legacy fundraisers are innovating in 2023 Legacy giving is rapidly expanding. Annually it raises over £4 bill...
Our annual consumer tracking study has found that public appetite for legacy giving is on the rise, with more than one in five charity donors (21%) aged 40+ saying they have included a charitable gift in a Will, up fr...
Remember A Charity’s annual consumer tracking study reports that almost 1 in 3 supporters aged over 40 with a Will have already included a charity, while younger Will-makers and volunteers are most likely to leave a g...
Lucinda Frostick, director of Remember A Charity – the consortium of charities working to grow the UK legacy giving market – welcomes these findings: ‘The study shows the long-term positive shift in legacy giving atti...
There are significant barriers to increasing legacy donations in the UK and Ireland. How can the sector improve awareness and involvement around these donations?
How to legally raise money for your charity through legacies and wills.
Remember A Charity is gearing up for its legacy giving awareness campaign, Remember A Charity Week which this year will be hosted between 8th and 14th September 2025, celebrating the impact of charitable gifts in will...
This September, the ILM is proud to be joining forces with hundreds of charities, professional advisers, and partners across the UK to celebrate Remember A Charity Week. The campaign focuses on raising awareness about...
Charities and other fundraising organisations use a wide range of one-to-many media routes to market legacies to current and potential legators. These include radio, press, direct mail, inserts, TV, online and email. ...
Raising awareness of legacy giving through communication The charity sector can ensure that people embrace legacy giving through communication. Each charity, for example, could include gift sections on their website. ...
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